My main focus in this project is going to be asking the question of how these small business owners maintain their traditional sense of community, hospitality, and quality as their trade becomes larger and larger. For now, I am going to look exclusively at Jeni's and see what I can come up with.
My piece is most likely going to consist mainly of interviews. In my head right now, I'm picturing various shots of the stores, inside and out, the customers, the employees, and possibly the kitchen where the ice cream is produced. I am planning on interviewing Jeni, along with possibly some other employees/managers, as well as some of the patrons of the store. Here are some questions I'm thinking about asking Jeni:
- What went into beginning this business/what is the story behind Jeni's emergence into the Columbus scene?
- What would you say Jeni's role in its local communities (Grandview, Short North, Bexley, Dublin, etc.) is? What is its role in Columbus as a whole?
- What do you think Jeni's has to offer its customers/the community that other (maybe non-local) businesses cannot?
- What makes people keep coming back here?
- What made you decide to use local products and support Ohio farmers? How do you think that has impacted your business/the customers it attracts?
- What does your business add to the local community?
- Why do you think your business has been able to thrive and expand so much within Columbus?
- How does Jeni's manage to stay connected to the community and maintain its traditional sense of hospitality as it continues to expand?
Other questions will probably be coming soon...
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